market
A Tale of Chinese Consumers in New Zealand
New Zealand Chinese Immigrants Research Panel
No.1 Chinese Consumer Insights in New Zealand
新西兰华裔调查研究数据库由Andrew Zhu博士建立于2016年，旨在依据具有科学性的调研数据结果量化华裔在新西兰的各方面意愿和需求，并反馈给社区，政府，企业和英文媒体。Andrew Zhu博士已为TV3 Newshub的新西兰政治民调服务8年，其2017的新西兰大选结果预测被新西兰各主流媒体公认为最准确的。Trace Research也在2017年和新西兰中华电视网WTV推出了首次新西兰华裔的大选民调，填补了新西兰华裔政治意向无数据支持的空白并得到新西兰英文媒体的广泛报道和全社会的关注。
数据库注册：如果您有兴趣加入新西兰华裔调查研究数据库并在将来收到有关新西兰华裔的调查研究邀请函，请在下方填写您的姓氏和电子邮件。
作为一个有社会责任感的专业调研机构，凡完成我们的调查问卷的参与者，Trace Research 都会代表您向新西兰最受信任的慈善机构 St John 医疗急救慈善基金捐献 $1 Dollar，聚少成多，您的参与即是对新西兰社会公益的回馈。
2019 新西兰华裔移民调查研究项目
2019 Chinese Immigrants Research Projects
2019 Chinese Immigrants Research Projects
Trace & Reid - Botany Electorate Chinese Political Poll 2019
Botany选区华裔政治民调 2019
Trace & Ipsos - Auckland Chinese Immigrants Radio Listenership Survey 2019
奥克兰华裔广播听众调研 2019
奥克兰华裔广播听众调研 2019
New Zealand Chinese Immigrants Air Passenger Survey 2018
新西兰华裔航空旅客调查 2018
新西兰华裔航空旅客调查 2018
New Zealand Chinese Immigrants Cross-Border E-Business & Micro-Business Survey 2018
新西兰华裔跨境电商 & 微商调查 2018
新西兰华裔跨境电商 & 微商调查 2018
感谢所有新西兰华裔境内旅游调查2018的参与者，我们随机抽取了10名中奖者，其中包括2名获得往返于奥克兰和中国主要城市的往返机票，还有8名获得价值50元纽币的燃油卡。感谢所有参与者的支持，此次没有中奖的参与者未来还有更多机会，我们会把您的资料输入数据库直接进入下次调研的抽奖环节。 - Andrew Zhu 博士
The University of Auckland Chinese Immigrants Life & Work Survey 2017
奥克兰大学华裔移民生活与工作调查 2017
奥克兰大学华裔移民生活与工作调查 2017
*初步调研结果将通过电子邮件的方式在2018年5月与所有参与者分享
New Zealand Chinese Immigrants Insurance Market Overview 2017
新西兰华裔保险产品拥有率一览 2017
新西兰华裔保险产品拥有率一览 2017
WTV-Trace Chinese Political Poll Aug 2017
新西兰华裔政治民调 2017年8月
Infographic Summary
A letter from Associate Professor Richard Brookes to the editor at New Zealand Herald.
"Labour MP Raymond Huo’s personal criticism of the recent WTV-Trace Research online poll of Chinese voters is unfounded. As a colleague of Dr Andrew Zhu, I am familiar with the poll and results, and can attest to his integrity and professionalism in the way the survey was conducted, how the results were weighted for representativeness purposes, and how they were also analyzed and reported. I therefore believe the findings are a fair assessment of the current political views and voting intentions of eligible Chinese New Zealand voters. Rather that trying to ‘shoot the messenger’, I suggest that Mr Huo should instead try to listen to the messages coming from these voters, and as reported in the recent survey."
"I believe that Mr Huo can be
accused of trying to discredit this work via innuendo, and without providing
any evidence, for example, when he claims: 'Allegations have been made
that this poll either does not comply with the Research Association of New
Zealand's political polling code or if it does, may not be robust enough to
prevent it from some systemic abuse.'
"I also believe that a reason why Mr Huo may have tried to discredit this work is that the research does portray the 'voice' of Chinese New Zealand voters, and that voice, if turned into a high voter turnout, could have a telling impact on the final elections results, especially in Auckland. That's a strength of our MMP democratic voting system, and I hope that all Chinese New Zealand voters feel confident enough to demonstrate this."
Richard Brookes is an Associate Professor of Marketing at The University of Auckland Business School, and for several years has chaired the judging panel of the Research Association’s Bi-annual Research Awards."
调查研究目的
- 鼓励华裔选民关心自己的民主权益并参与到2017年大选投票中；
- 帮助新西兰非华裔民众更好的了解华裔族群对政治和社会关注话题的看法;
- 提供统计数据以反映华裔社区的政治意见，为政府、各政党以及政治人物提供对未来的政策发展所需的参考依据;
- 帮助华裔社区表达对于新西兰所出现的社会问题的诉求。
调查研究方法
- 新西兰电信及家用宽带市场调研数字显示截至到2016年11月
(Trace Research Ltd, 2016)，25%的新西兰居民和 31%的新西兰华裔已经很难通过固定电话取得联系，因此仅使用固定家庭电话随机抽样的调研的代表性表现出越来越大的局限性;
- 根据Trace Research Ltd的最新电信研究报告
(2017新西兰宽带以及视频浏览调查报告), 华裔族群在新西兰拥有家用宽带以及3G/4G流量手机中所占份额最高
(超过95%), 因此网络民意调查是达到受调目标人群最有效的方法;
- 2017年第二轮华裔民意调查的数据收集是由Trace Research Ltd于2017年8月22日至8月28日进行的;
- 调研结果是基于Trace Research Ltd 的新西兰华裔调查数据库(分层配额-电子邮件邀请)以及新西兰中华电视网WTV的观众微信群(一个华人的即时通讯服务软件)发布的网络问卷。问卷链接同时也提供在Trace Research Ltd 以及新西兰中华电视网WTV的官方网站和微信公共账号（新西兰936全资讯）。新西兰中华电视网WTV Group拥有新西兰华裔观众中最高的收视/听率 (18岁以上占70%,); 即时通讯服务软件的功能不同于社交的功能在于每个回复都是独立的而不被寻常社交软件的他人留言所影响；
- 2017年第二轮华裔民调共收集到1,580
份反馈，其中包括1,300名拥有选举权的华裔群群众，200名无选举权的华裔群众，另外还有80名不符合样本要求的答复（例如，IP地址范围不属于新西兰境内的答复，没有完整回答问卷的答复，
IP地址重复的答复，以及非正常答复 - 使用不文明语言等）；
- 样本中包含的200名额外的目前没有选举资格的华裔被访者
(28%拥有永久居留权一年以下,
31.5%为工作签证持有者, 35%为学生签证持有者,
2.5%为旅游签证持有者, 3%其它签证持有者) 仅参加了关于新西兰社会问题的调研, 这些人的数据不包含在第二次华裔民意分析报告中。80名不符合要求的样本也被排除在外,不包含在第二次华裔民意分析报告中；
- 2017年第二轮华裔民意调查的结果仅基于1,300名具有2017年大选投票资格的新西兰华裔人群 (所有被访者都为18岁以上, 其中46%为男性和54%为女性);
- 为了确保调研结果的代表性, 新西兰华裔公民以及永久居民的样本人口结构 (如年龄, 性别和地域) 已根据《2013年新西兰人口普查》中的华裔数据结果进行了比重调配。误差范围为2.7%,
置信度为95%;
- 所有被访者均为华裔, 包括来自新西兰（出生），中国大陆、香港、台湾、新加坡，马来西亚，越南等地的华裔;
- Trace Research Ltd
是新西兰研究协会的成员公司，此民调严格遵循了新西兰研究协会在2014年颁布的《新西兰政治民意调查规则》。
WTV-Trace Chinese Political Poll May 2017
新西兰华裔政治民调 2017年5月
Infographic Summary
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Image Source: Data - WTV-Trace Chinese Poll 2017; Image - The New Zealand Herald Epaper & Herald Graphics
Content Source：The New Zealand Herald, Lincoln Tan
Dr Jian Yang said he was pleased to see strong support from the Chinese community.
"We work hard to ensure Chinese people have a voice in National, and we're constantly focused on the issues that matter to them," said Yang.
"We never take the Chinese community's support for granted...for me, every year is an election year."
National's Chinese MP Jian Yang said the Government was "very focused" on both public safety and housing.
"We have committed over $500 million in this budget to increase the numbers of police staff by 10 per cent, or 1125 people," he said.
"With regards to housing, we are intervening in the market, with demand measures like the bright-line test and LVRs, and supply measures like the Housing Infrastructure Fund, special housing areas, Government building programmes and requirements on councils to make land available for housing."
Yang said these measures had already resulted in big increases in housing construction, and house prices in Auckland being flat to falling over the last eight months.
New Zealand First leader Winston Peters believed a growing number of Chinese voters were connecting with its party policies.
"They see the need for a common-sense approach to issues," Peters said.
"It's in the Chinese character to understand long term planning, and oppose the consequences of shortsighted quick fixes."
Peters said many Chinese immigrants came from successful economies like China, Taiwan, Singapore and Hong Kong, or were familiar with them.
"They are beginning to note the similarity of NZ First's policies with those economies," he said.
"Their voting demographic is changing and they can recognise puffery and propaganda more quickly than most."
Labour's Raymond Huo said the poll showed many Kiwi Chinese voters placed "high value on incumbency".
"Many Kiwi Chinese who are from non-parliamentary backgrounds may not perceive political issues in the same way as other New Zealanders because their ideas of incumbency are culturally entrenched," Huo said.
"Our focus will be to present Labour policy in the most effective way and to encourage Kiwi Chinese people to participate in the nation building process as New Zealand residents and citizens."
虽然在民调中，优先党以及其党魁 Winston Peters 均得到了排名仅次于国家党以及工党两大政党之后的位置，但专家也指出，与新西兰其他的民调数据相对比，其实优先党以及 Winston Peters 在华裔群体中赢得的支持比例并不算高。
民调中优先党和绿党分别排名第四和第五。谈及绿党得到的2%支持率，奥克兰大学教授 Richard Brookes 笑言：看来绿党的政策并没有在华人群体中有多大的影响。
Brookes 教授表示，此次的民调分析样本为1250份，超过千份的样本数据来源使得此次民调得出的结论也较为可信，且基于华人对政治事务较高的关注度和参与度，他表示非常建议各个政党参考该民调结果。
他认为，该民调告诉我们，各政党应该重视华裔选民，因为华裔选民很在很大程度上决定着各个政党的支持率；其次他们也应该看重华裔政治代表，并给予他们必要的支持，更受华裔群体支持的华裔代表将会为该政党带来更多的支持力量。
New Zealand Asian Leaders Member Survey 2017
新西兰亚裔领袖组织成员调研 2017
Infographic Summary
New Zealand Chinese Immigrants Public Safety Perception Poll 2016
新西兰华裔公共安全感民意调查 2016
Image Source: Trace Research; The University of Auckland; New Zealand Herald; Stuff.co.nz