Tracing the origin of consumers' mind

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A Tale of Chinese Consumers in New Zealand

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Research Outputs (non-confidential) & Media Release

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Chinese Kiwis spend $315m a year exploring their new home

Posted on 21 April, 2018 at 5:30


Source: Stuff.co.nz

Chinese Kiwis are spending up large on exploring New Zealand, and they have a big influence on the travel plans of visiting friends and family.

An online survey of 1183 Chinese New Zealanders by Trace Research estimated Chinese residents spent about $315m on domestic holidays last year, making three trips on average, with Rotorua, Taupo and Waikato their top destinations.

Enjoying natur...

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Bugger the pollsters? Not this time

Posted on 2 October, 2017 at 7:25


Bugger the pollsters? Not this time

Mark Jennings

Mark Jennings is co-editor of Newsroom. He writes about the media industry, business, and tertiary education.


Newshub’s political editor Paddy Gower has been quick to brag about the accuracy of his network’s political polling in the wake of the election result. The Newshub-Reid Research poll published two days out from the election got...

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Should we trust the polls? Massey Univerity

Posted on 2 October, 2017 at 7:20

Should we trust the polls?

By Meriana Johnsen | September 22, 2017

The recent election upsets of Brexit and Trump have placed doubt over polling reliability. Whilst New Zealand has a good track record for accuracy, this campaign has seen huge discrepancies between polling results. The most striking was between the recent Colmar-Brunton poll which put Labour 4 per cent ahead of National whilst Reid-Research had National 10 per cent ahead.

To work out how the pollsters could p...

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Poll: National will be back in Government if Chinese voters had their way

Posted on 2 October, 2017 at 7:15


Poll: National will be back in Government if Chinese voters had their way

By: Lincoln Tan

Lincoln Tan is the New Zealand Herald’s diversity, ethnic affairs and immigration senior reporter.

[email protected] @LincolnTanNZH


National would easily be able to govern alone without the need of any support parties if Chinese voters in New Zealand had their way, a new poll has found.

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TRACE RESEARCH POLL - 2016 Chinese Perceptions of Safety in New Zealand

Posted on 6 September, 2017 at 0:00


Image Source: Radio NZ,the University of Auckland, New Zealand Herald & Stuff, August 2016


Executive Summary


Objectives

  • Help Chinese perceptions be better understood by non-Chinese in New Zealand;
  • Provide statistical evidence to support the Chinese community’s concerns about public safety in New Zealand;
  • Identify areas of concern and provi...
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Fonterra partner Beingmate plans to sell off dairy farms as it forecasts big loss

Posted on 21 August, 2017 at 7:45

Source: /www.stuff.co.nz/manawatu-standard/business/95396723/Fonterra-partner-Beingmate-plans-to-sell-off-dairy-farms-as-it-forecasts-big-loss

Fonterra partner Beingmate plans to sell off dairy farms as it forecasts big loss

GERARD HUTCHING

Fonterra's Chinese investment partner Beingmate has forecast a hefty loss of $70 million for the first six m...

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Chinese anti-crime video says NZ becoming a 'criminal paradise'

Posted on 28 June, 2017 at 8:45

19/06/2017 Reporter Isobel Ewing @ Newshub

The creators of the first Chinese-made anti-crime advertisement in New Zealand say they love the country, but it's becoming a "criminal paradise".

The video, made by Chinese production company Iconic New Zealand, is a plea to the Government to help Asian victims of crime. Director Tyler Luo hopes the anti-crime advertisement will highlight the issue and get the support of...

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Rise in Chinese voter support for New Zealand First, survey finds

Posted on 11 May, 2017 at 10:15

Lincoln Tan

Lincoln Tan is the New Zealand Herald’s diversity, ethnic affairs and immigration senior reporter


Three quarters of ethnic Chinese voters will cast their vote for National if an election was held tomorrow, a survey has found. But the party that is gaining the biggest rise in Chinese support is Winston Peter's New Zealand First, according to ...

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Sky suffers as NZ demand for online video skyrockets

Posted on 26 April, 2017 at 5:20



Sky suffers as NZ demand for online video skyrockets

Morgan Tait

https://www.newsroom.co.nz/@screen-entertainment/2017/04/05/18082/sky-subscriptions-suffer-as-kiwis-turn-to-online-video" target="_blank">https/www.newsroom.co.nz/@screen-entertainment/2017/04/05/18082/sky-subscriptions-suffer-as-kiwis-turn-to-on...
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